Impact Of The New Economy On Career Management Training

The tenets of career management training have been greatly impacted and may have to be substantially revised in response to the emergence of the “New Economy” in the United States. This “New Economy”, of course, has been somewhat violently forced upon Americans by way of the United States being part of the “New World Economy”.

It seems amazing that although the signals and signs of this approaching “sea change” in the world economic order of nations have been visible to Americans for at least a decade or more, we, as a nation, appear to be quite surprised and shocked at this turn of events. One possible explanation for the surprising nature of this reality shock is the added negative impact of the world economic upheaval of 2008-2009 and the trailing recession. Together, these two events greatly enhanced the negative effect of the New Economy on working class Americans, particularly those belonging to the Great American Middle Class.

How The New Economy Impacts Career Management Training

Three primary characteristics of the new economy combine to make planning and managing an occupational career a more challenging task.

1. Uncertainty

This is arguably the most pervasive effect of this new economic age. It is now clearly apparent that entire industries that employ thousands of workers at all occupational and career levels which we thought were permanent entities, can simply vanish. What can you do if your life plan hinged on pursuing a career in an industry that simply ceases to exist? Traditional career management training does not address this phenomena.

2. Technology Advances

Many baby boomers may recall widespread speculative conversation during the 1960s and 70s about how the invention of computers would cause people to lose their jobs. The response from the “establishment” at that time was that these were irrational fears and in reality, the growth of computerization would create jobs. In retrospect, both predictions have become reality, however, the number of and variety of jobs eliminated by computers and computer associated technology far exceeds new jobs created.

3. Globalization Of Commerce And Labor

The maturation of many previously third world impoverished countries around the world during the past four decades has resulted in an ever growing source of competent, inexpensive labor to compete with the American labor force. The result of this world economy news is a serious long-term loss of jobs in the USA.

Impact Of The New Economy On Career Management Training

The following is a list of potential specific negative outcomes of the New Economy relative to career progression and career management.

General reduction in the number of people employed in your particular field
Reduction of opportunity within your field due to the exodus of companies/employees
Reduction of opportunity within your company because of offshore competition
Your company and others in the same field close because they can no longer compete

Adapting Your Career Management Plan For The New Economy

In the past, pursuing an employment career involved selecting an occupation or profession that you want to work within over a long period of time during which you would consistently advance in knowledge, achievement, stature, responsibility and compensation.

Any systemic changes within your actual occupational field were normally associated with positive advancement such as the discovery of new knowledge; improved applications or methods; increased efficiencies and/or lower costs, etc.

In the new economy, this previously “normal” evolution within career fields has become distorted by the previously listed negative outcomes. The same is true for your personal orderly career progression as you originally envisioned.There have always been reasons or unusual circumstances that could arise and necessitate that an individual pursuing a career in their chosen field would have to suddenly and unexpectedly change careers. Now, however, the tremendous uncertainty wrought by the new economic realities make forced career changes more likely than ever before. How can you plan for an experience like this in a way that allows you to maintain a feeling of comfort and still being in control of your life? Career management training must be updated to teach how you can expand the parameters of your career plan to accommodate the new realities. If you are just starting out in a career, make sure that they are addressed in your original career plan.

Start Broadening Your Vision

Beginning now, start envisioning yourself in alternate careers that might appeal to you. Do this even though there are no imminent problems in your current career.

Seek and identify other industries, careers, occupations, etc., that require similar knowledge, skills, education and behavioral competencies as your present career. As you uncover potential alternate career paths, join an association or some other type of network of workers those fields. Lastly, find recruiters serving those alternative fields and establish relationships.
If you have been working in your field at least 2-3 years and perhaps have even begun moving up the ladder, assess your proven skills and core competencies at this point. Consider them from your own viewpoint as well as assessments on your annual performance reviews. Additionally, you may utilize “career assessment” and “career interest” testing available online at sites such as This feedback will be of value to you for your initial career planning as well as career tracking and management in later years.

Updating traditional career management training to recognize and address these new challenges to pursuing a successful employment career can lessen the workplace stress related to the new economy.

Ron is a semi retired corporate exec with the current mission of helping middle class Americans survive in the post recession “New Economy”.

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Effective Career Management is the Key to Finding Success

Considering the times we live in-what with a declining economy and job-related woes proliferating across the globe-these days the topic of career management could not be more important. Career management, of course, is not something only to be recurred to in times of crisis; it’s a process (and a skill) which needs to be implemented throughout every stage of our adult lives, both when things are looking up and when they are looking down. At the moment, however, in the midst of the growing unemployment rates that are sweeping the developed and developing worlds, many people are looking with great hope and expectation to the potential benefits which effective career management may have for them.

Considering the widespread sensation of panic or nervousness that has come over the job market, it’s important to come to have a clear vision of precisely what career management is, and how to carry it out effectively and comprehensively. Not only is it important to remember to keep career management in mind when the going’s good, but furthermore it’s important to remember all the pertinent areas of career management-not to overlook crucial aspects, during good times or bad. So, to start, let’s take a look at the three fundamental aspects of career management:

Long-term goals and strategies. In career management, it is absolutely fundamental that you have a goal in mind for the long haul and that you have a notion of how you intend to get there. There’s really not much to “manage” if these two elements are lacking, after all! As far as setting a long-term goal is concerned, you will need to first of all consider where you stand in the course of your career at the moment, on the one hand, and what the probabilities of your service/product still being marketable in the long-term look like, on the other hand. With regards to the former point, remember that the earlier on in your career the more difficult it will be to think for the long-term and to set goals for the long-term that feel realistic or achievable. With regards to the latter point, remember to try to factor in advances in technology and possible issues of redundancy when determining how marketable your particular service or product will be way down the line. This is a hard bet, and doubtlessly several unknown variables will come into the mix at one point or another; nonetheless, in pursuing a career, it’s a bet that either has to be made, or the person in question needs to seriously consider switching to another line of work.
Networking. Managing a career is all about having personal and professional contacts-without (a lot of) them, you will not have the sources of support necessary to help you advance professionally. Working adults with a career in the works need to remember that it is wise to work on or elaborate absolutely every potential contact (if only to have the person on a list of names you’ll never end up calling), and furthermore that burning bridges will never help you get anywhere. Many contacts may not yield anything all that significant in terms of your career advancement, yet every once in a while there is that one-and you need to be able to open a dialogue there at the right moment, which is why networking is so important in the first place. Within the realm of networking, there are three areas of interest that need to be pursues separately yet with equal energy: the place where you currently work (both among colleagues and superiors); the professional associations which represent your activity; and the major recruiters and/or companies where you hope to perhaps work in the future. Lavish these three areas with loads of networking, and you will do your career an enormous solid.
Résumé polishing and updating. How marketable can you possibly be when your résumé is representative of your professional standing from over a year ago?! Maintaining an updated résumé on at least a yearly basis shows people (recruiters in particular) that you take the process of career management seriously and that you’re not just counting on luck and/or a good first impression. Remember that when you reach crucial turns in the road during your professional career, you may have to reinterpret the importance of previous work experiences and present them in a new light to justify your current direction. In this sense, remember to update your personal statement when appropriate to reflect any developments in terms of goals and principal strengths. Keep in mind that an updated résumé is a brilliant tool no matter what career path you are pursuing, as it enables you to seize opportunities as they arise without the need to stall (in order to bring your image up to speed). If you feel that your résumé is a little stale, you should think about enlisting the help of a career coach as this is just one of the specialist services that they offer.

These three branches or areas within career management combine-when properly fulfilled-to drastically improve the readiness of a working professional to take on bold new opportunities and to make the kinds of leaps forward that will afford them the stability they are looking for.

Finally, it is important for professionals to put together a contingency plan in case their original plan doesn’t work out just the way they wanted to: after all, successful career management isn’t so much about accomplishing exactly what you set out for yourself, but rather it’s about making the best of the opportunities which present themselves and overcoming the setbacks that inevitably arise. As mentioned at the beginning, there are unknown variables that may surface and alter the marketability of a given product or service in the mid- or long-term. In such cases, working professionals need to know how to harness their experience, skills and network and apply them to a new path (whether a slight change in direction within the same field or a complete jumping of ships has taken place).

In the end, success in the long run cannot be had without all of these factors being brought together under one master plan, diligently implemented from the very beginning of a professional career.

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The Many Values of Career Management!

Are you managing your career to build value into your skills and qualifications? Learn the basics to manage your career, improve your abilities in your present career and perhaps prepare you for a career change whenever the opportunity reveals itself.

Career management in midlife can generate additional value to both you and your career. You’ve had experience managing projects, teams and groups of people. How about taking these skills and managing your career.

After age 50 it’s even more critical to set your sails on a desirable career destination. If it means building up your skills and knowledge in your current career or planning on changing careers after age 50 either approach can be profitable and probably fun.

The first thing to get nailed down is that you and only you are in charge of managing your career. It can’t be delegated or turned over to a career coach (although they can provide you with productive ideas) or a friend or your employer. You’re on the island all by yourself.

Then you need to look at yourself as something to sell. You are the total mix of skills, knowledge and experience that you must package and brand your self. This package will be marketed, as you build and manage your career, to employers (including your current employer) as a person who get results and adds value for the employer. If you can make your skills more valuable it’s an added bonus.

Employers in their hiring and retaining of employees constantly attempt to get the best value for the money. Your job in managing your career at any age is to see that the value you provide to your employer always exceeds the employer’s cost of employing you.

List all your skills and experience and your job related and personal accomplishments. What quantifiable things did you provide your employer? What other benefits did you provide? How up-to-date are your career related skills? What specific things have to done lately to make yourself more marketable?

Are there any gaps in you required skills? A system or process that you need more experience on? How about something new coming along; what plans do you have in place to learn the new system or process? Do you need help managing the difficult employee? Presentation skills need polishing? This is where the fun comes in as you manage your career, add skills and you can look back and see how far you’ve progressed.

Take time to study job announcements and internet job postings in your career or your planned new career. Pay particular attention to the current job requirements. If you are lacking some qualification now is the time to get the required training and education. Perhaps there is an opportunity with your current employer to volunteer to get involved in the new requirement and earn some relevant experience.

All of these and many more job related skills you’ll need to manage in order to complete your career toolbox. Every tool is important and your history of learning is a powerful asset to any employer.

In managing your career, you must continue to build your written career plan. You must continue to be proactive in moving forward. You substantially enhance you chances of moving ahead with your current employer or making a successful planned career change. By managing your career and the related skills you optimize the chances of fulfilling your longer term career goals.

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How Career Management Can Help You Or Your Business

There are two facets of career management consulting. The first is working together with organisations to assist them with their personnel. This can be because the business is new or is going through changes, among them perhaps having to make several staff members redundant. The role of a careers management company in this instance, is to help workers through the passage of switching their job to overcome disruption in the business.

The other area is aiding individuals to support them with their own career management. This comes within the categories of guiding to help the person choose in just what area they would like to move with their profession, and whether any additional training is required to develop their competencies. A consultant could also assist you with a career move, be it only from one organisation to another within the same sector, or whether it’s a total change of career.

If career management solutions involving any enterprise are going to be positive, they will need to count on a three way collaboration amongst the staff member, the section manager and also the company. It might look evident but often within management, the requirements of the business are given priority over the staff to so great a degree it ends in discontent amongst the workforce. This in turn leads to lowered productivity and weak efficiency. Through giving the same portion of accountability back to the personnel to determine their own career route and development, the harmony is restored.

Do You Use Career Management To Help Your Company?

So how can career management and development assist a company? The secret lies in empowering an enterprise to offer its workers and staff career prospects. This career development generates proficiency from the workforce that enhance employment fulfillment and productiveness. Whenever staff members come to feel highly valued at their workplace, they wish to improve their employer’s results and in so doing, make their own personal situation more safeguarded and fulfilling. By coaching employees to find meaning and challenge within their work, the career manager will help the organisation and the workers also.

Many career management pros carry out the purpose of virtual lifestyle mentors. Should you be someone seeking employment advice, the consultant might need to do far more that just point you toward a highly-paid occupation. If you have reached a fork in your career journey or you are uncertain what precisely you want to do, the career manager has to get to know you before they can help you. This can consist of some in depth evaluation; not just of your skills, but additionally what you actually take pleasure in doing. Since of course, your employment life could extend for 40 years and that’s a long time to invest doing something you detest. You could possibly only need assistance with creating the best tailor made C.V. for the ideally suited position and a career manager can help you with that also.

Senior and executive vacancies pretty much never get as far as the employment pages of your local paper. To have a opportunity to obtain one of those prized situations you will definitely need to network. This is a part of the process of executive career management strategies and any competent advisor will make it their aim to ensure you are aware of these chances.

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4 Signs That You Are Not Working With a Professional Expert Witness and Need to Switch

Expert witnesses are integral to the success or failure of litigation. There’s much more to being an expert witness than offering an impartial, knowledgeable opinion at trial.

Experts should be able to communicate effectively with legal teams, meet court deadlines, and prepare accurate, well-written expert reports admissible in a court of law. Often, it can be challenging to find an expert who has all these traits and possesses the specialised knowledge appropriate to your case.

While factors such as experience, qualifications, professionalism, and fees are of course central to selecting an expert, they are not foolproof grounds for making a decision. Listed below are four clear signs that you’ve selected the wrong expert and need to source an alternative.

Your expert is not credible

A key part of expert evidence is the credibility of your expert both on paper and in the court room. Your expert needs to have sufficient training,education, and experience to convince the court that their opinion is well-substantiated and worthy of being taken seriously. If your case goes to trial, it is of paramount importance that your expert is comfortable with a trial setting and able to withstand cross-examination confidently.

If your expert does not have the education, experience, and confidence required to present a credible, qualified opinion, look for better alternatives.

Your expert spends a little too much time as an expert witness

Generally, leading experts gain their experience by spending the vast majority of their time practicing as a professional in their field. While a wealth of expert testimony is in itself a good sign, spending a disproportionate amount of time in the witness box, rather than in practice, should be a red flag. Ideally, expert witnesses should have both specialised knowledge and recent, practical experience in their field of expertise.

If your expert is more over-used than they are experienced, it’s time to search for another one.

Your expert lacks conviction

The foremost duty of an expert witness is one of impartiality to the court; witnesses should not be an advocate for either party – not even the one paying their fees.

If your expert appears easily swayed by your comments and is eager to change the substance of their report in order to align more closely with what they believe you are wishing to hear, it may be unwise to continue to engage their services.

Your expert charges an unreasonable fee

As with other consultants, experts set their fees based on the complexity of the case and the time required to review files, prepare a report and, if necessary, appear in court. Yet legal teams should be wary of experts who charge rates that appear at odds with the demands of the case at hand.

If you suspect that your expert is charging more than what could be deemed reasonable for the review of documents and preparation of an expert opinion, you may want to make the switch to another expert.


An impressive CV or extensive field experience alone do not qualify a professional as an expert witness. Rather, there is a broad variety of factors to consider when selecting and engaging an expert.

If your chosen expert shows one or more of the signs above, we recommend terminating your business relationship and approaching Experts to find a better choice.

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More About Interest Rate Cap And How To Take Advantage Of It

Borrowing money either for personal or for business use is now very common in most places. Financial establishments offer several different options for you to take advantage of. And as a borrower, you should know how you can greatly benefit from the options offered. One of the things that you should know about is an interest rate cap.

An interest rate cap serves as a hedge that protects the borrowers from rising short term rates. It works when a variable rate goes over the cap, the cap will be compensated for whatever difference may be between the cap price and the market variable rate. It can also be viewed as an agreement between the provider of the cap and the borrower. It limits the floating interest rate to a set level for a certain time period.

Additionally, an interest rate cap translates to a series of call options on an index of floating interest rates which normally involves 3 or 6 month Libor and it coincides with the rollover dates on the borrower’s floating liabilities. Knowing this will greatly help a borrower stand on his feet again knowing that he will be paying the same all throughout the time period of his loan.

The borrower can greatly benefit from having this cap especially if he is set to pay the borrowed money within a short period of time only. He is protected against the increasing interest rates that most financial establishments add on top of the amount being borrowed. And when the market rates go above the cap rate, you will no longer have to worry because the cap rate provider has to make payments to the borrower or buyer of the cap to bring the interest rate back to the cap level which is actually a very big help and a huge advantage on the borrower’s side.

The cap provider, on the other hand, does not need to make payments as long as the rates are below the cap, so the borrower is left to pay market rates. So now, you can rest assured that you do not need credit approval during this process, although it may involve an auction process with the help of a consultant. And this usually results in highly competitive pricing and terms.

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Should You Use an SEO Agency for Your Business?

8 Benefits of Engaging SEO Agencies to Boost Your Online Presence!

Advertising has transformed to one of the most demanding and crucial aspects of having to run a business. This ultimately means that the overall success of your business is going to depend mainly on the effectiveness of your advertising campaign.

Nowadays, online is where everyone’s at, which is also the reason why most businesses look to promote their products or services online. To do that, one needs to have a business website which will run their internet marketing campaign. With an abundance of spam links and countless other websites floating around in cyberspace, it’s easy for a business website to get lost or rank so low in the SERPs, that the chances of searchers to find the website are seriously diminished.

Since, paying a search engine to place your business website at the top of its list doesn’t come cheap, the next best thing one can do is to use search engine optimization or SEO techniques to increase the clicks to the website and help it work its way up the search engine’s results page.

Why You Should Hire a SEO Agency?

Optimizing a website for a search engine can be not only a tough, but also costly process, mainly because there is just too many business websites competing for the coveted number one spot on the page rank, by using the exact same keywords.

While businesses can opt to do their own SEO, hiring a SEO agency that has experienced search engine optimizers will no doubt, help businesses reap ROI in the long run. One of the best ways in which businesses can do that is by outsourcing their SEO needs to qualified SEO agencies.

The growing demand for SEO services has lead to a mushrooming of many a great number of SEO agencies fulfilling their business objective, which has lead many businesses seeking SEO services asking the question, “how do we find the best SEO service provider?”

Obviously, all those searching for SEO agencies will have to make their selection by passing SEO companies through careful and meticulous scrutiny, in order for them to get the best in search engine optimization for their business website.

Benefits of Using SEO

One of the most obvious advantages of using the services of SEO agencies is their ability to enhance the visibility of a business website, but that being said, business owners also raise concerns on affordability, which can only be analyzed when businesses know the benefits of using the services of SEO agencies. In more ways than one, the following are some of the benefits of using search engine optimization services, especially the right ones, which can allow businesses to enjoy the following advantages.

Target Traffic

While businesses embark on an SEO marketing campaign, they should realize that an entire marketing campaign can fall flat on its face if a business is unable to reach the masses, that is, their target audience. It doesn’t really matter whether your business website is attracting hundreds of clicks per day, if those visits are not from your intended target demographic, you will only be seeing them spending time on your website without actually buying anything, which is really the opposite of your marketing intentions.

Get a Well-Made Business Website

Even though, search engine optimization is necessary for businesses to compete with one another online, the importance of the website design cannot be undermined. While hiring the services of a good SEO agency can get you good marketing copy for your website and an effective use of the related keywords, having a brilliantly designed website will help a lot when it comes to attracting people and even the search engines to your website. This is true because search engines always take into account different aspects of usability and the overall layout of the business website.

Cost Effectiveness

The fact of the matter remains that while using radio and TV advertisements can be an effective means of marketing a business’s product or service, it still is very expensive, especially for start-up businesses. By taking their marketing needs online and hiring the services of an experienced SEO agency, a business is able to reach thousands, or even millions of people which they would have not been able to otherwise.

Using SEO Best Practices

Hiring an experienced SEO agency will allow you to get information on the various techniques they have adopted in their SEO tactics. Hiring a SEO agency that has been in the game for a while will also provide you with the added advantage of not having to worry about them using any SEO techniques while working on your business website.

Hiring experienced SEO experts will ensure that your website climbs the search engine ranks without using any illegal practices or short cuts that could produce short term spikes in the website’s ranking, but eventually lead to your website having to pay penalties.

Access to Latest SEO Techniques

Needless to say the field of SEO is constantly evolving, which means that it is important for businesses to stay abreast on all the latest SEO techniques that can help them stay in the game. That being said, businesses usually have little or no time to keep up with the latest developments in SEO techniques. However, an agency providing SEO services is all about being proactive in keeping up-to-date with the latest search engine news and changes in SEO techniques.

Cutting-Edge Tools

Keeping in mind the last point, SEO agencies are fluent in navigating through a wide range of online marketing tools that helps increase the value of your marketing strategy. Whether it’s using web analytics for carrying out research or conversion tools that monitor and report the usage of important keywords, SEO agencies know how and where to get the information they need to save time and reduce your in-house cost.

Comprehensive SEO Knowledge

As mentioned earlier, SEO agencies are usually the most qualified in dealing with various verticals of online marketing, mainly due to the nature of their work. Therefore, an SEO agency is able to solve a multitude of problems which a business simply cannot handle by itself. An SEO agency can work together with a business to provide an added perspective, when it comes to understanding and developing marketing strategies for different sectors and various types of business websites.

Bottom Line

Lastly, search engines like Google realize all too well that websites that don’t add value to a searcher’s experience on the internet are not worth a mention in their index. Furthermore, in some cases Google might also decide to drop your website from the SERPs altogether if you’ve used spam to get a higher page ranking.

The two main goals of SEO agencies who develop marketing strategies to push your product or service online, is to make sure online content is interesting and no techniques have been used for obtaining your goals. So, are SEO agencies worth it? Absolutely!

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10 Secrets to Hiring the Right SEO Company

Even if you are armed with an abundance of knowledge in SEO, you may still need the services of a professional SEO company. Having strong knowledge of SEO is hardly sufficient in some cases. Even if you are doing your best to attempt to obtain a good ranking for your website, you might still wind up wondering why your website is simply not doing well. For starters, you must understand that your website will have to be fully optimized in all elements. Not just that, but your website has to be maintained on a regular basis. SEO is a continuous process that includes a great deal of time and effort. To make things simpler, you will be better off utilizing the services of a competent SEO company to do the work for your website.

There are numerous SEO companies today, and there are a lot of trustworthy companies as well as unreliable ones. Thus, it is crucial that you select the perfect SEO Company. Here are 10 important points that you must keep in mind when selecting SEO services:

Site Evaluation Guide

Does the SEO firm offer you a site evaluation guide? A reliable SEO firm should have the ability to provide you with an extensive analysis of your site, regarding ranking and design structure. This can be done by performing a website audit. The result of this website audit will allow the SEO firm to offer you a proposal of how much work needs to be done to bring you to a certain level of ranking. They must be able to advise and troubleshoot all aspects related to performance, content, and design that might hinder the reading or indexing of your pages.

Tools in Figuring out Keywords

What tools does the SEO Agency use to look for keywords? Do they offer competitive analysis based on your chosen keywords? Understanding what methodology the SEO Agency utilizes for keyword evaluation or research is very important. It will be a great help if you perform your own due diligence using basic tools, such as conducting keyword research and analysis through the use of keyword planner in Google AdWords.

Backlinks to Website

Where will the SEO Company return links from? Backlinks are just as, if not more, vital in SEO than onsite optimization. The SEO Company should be able to obtain high-quality backlinks from reputable websites that are highly related to your niche. Ask your SEO Company what techniques they employ for gathering backlinks.

Cost Structure

A dependable SEO Company will not just give you a quote once they figure out how much work has to be included. Charging you high costs will not necessarily ensure you receive high quality services. It also doesn’t ensure that the rate being quoted is proportional and consistent with the services you anticipate the SEO Company will provide. A good SEO Agency should be able to give you a rundown of services to which the performance and price contract will be based upon.

The Timeline

Does your SEO Company provide you with a timeline? It is through hard work and correct planning that results can be attained on time. Some SEO Firms offer SEO plans that claim to put you in the very first page of search results in just a matter of 10 days. Realistically, however, no SEO Company can guarantee you the number 1 position in Google in as short as 10 days.

An SEO campaign will take 6-18 months to deliver the top outcomes you expect. Make sure you don’t give in to false pledges. Conversely, avoid SEO services that provide you with a time limit. A good SEO company knows that optimization is an ongoing process and they should be able to offer you regular maintenance, customer support and proper upgrading.

SEO Technique

What SEO strategy will your SEO Company use to raise your ranking? You should look out for companies that will utilize spam advertising methods to rank you on top in no time. If the strategy includes any form of dishonest practice, such as spamming or deceiving online search engines, then you should instantly turn away.

An excellent SEO company will certainly see to it that you will not be subjected to spam or misleading services. Keep in mind that if it is based on using deceitful strategies, your site might be taken out of Google’s indexing, which will certainly lead your site to being blacklisted. Knowing your SEO Company and doing your own research on how proper SEO is done is extremely vital in choosing the ideal firm.

Providing Targeted Traffic

Do they understand the distinction between plain traffic and targeted traffic? You will hire the services of an SEO Company mainly due to the fact that you need to attract traffic into your website. However, what you need is targeted traffic that gets you visitors who might be genuinely interested in purchasing your products or services. This is based on your desired keywords in order to generate leads.

You don’t want irrelevant traffic that comes to your website because of irrelevant keywords. Unqualified traffic only enhances your bounce rate (surfers that arrive on your page and immediately leave) and not your sales. The right SEO Company will create relevant content for your website and distribute it to relevant channels, social media and Press Releases (PR). This will potentially lead to natural backlinks that will enhance your overall ranking in the search engine.

Transparent Deliverables

A professional SEO Company should have a clear course of action to attain the desired results in a given time frame. They should be able to show the client what’s being completed for the first month and subsequent months. With this, you will be able to determine how much work is being done in relation to your costs, allowing you to determine your ROI. A clear outline of work in the proposal should be available at any time to show the extent of the campaign. This includes how much fresh and high quality relevant content they are going to publish on your website every week. How many distribution channels? What social media, article directories and websites are they going to use to distribute your content? How many PR submissions? And how many backlinks have been generated? These are the qualifying questions that need to be answered by a good SEO firm.


A comprehensive report system should be provided to show the progress of the SEO campaign, as well as ranking status of the site. This reporting could be monthly or quarterly. The report should be clear and concise, using the right combination of graphics and texts. This will be the bench mark of how the firm is progressing towards your desired ranking status.

Performance Guarantee

Does the SEO Company offer some kind of guarantee, such as a percentage increase in traffic? Although there are a lot of factors involved in an SEO campaign, a professional SEO company will be able to give performance guarantees based on their years of experience and proven methodology.

These are the major considerations you need to look at when hiring an SEO Agency to make sure that you don’t pour your money down the drain. SEO is a vital marketing strategy to make your brand highly visible online to your target market and to grow your business. It is a time-consuming effort, but it has greater ROI in the long run when compared to other marketing options.


Newman Ramirez is a Digital Marketing Consultant at Sakal Marketing Solutions, LLC.
At Sakal Marketing Solutions, we offer the best internet marketing and mobile marketing services to make your business grow by acting and deciding diligently and intelligently. We do the hard work to prosper your business because we love what we do and we care for you.

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What is SEO Anyway?

Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one’s website. The concepts of good SEO are hardly a secret. The people who least understands issues with URL structure and SEO are the very people who create them: web developers, programmers, and software developers.

Many long-time SEO’s are now looking at the big picture and working with usability analysts. Some SEO are scam artists. I find it interesting that so many newcomers are given the wrong impression that there is one almighty answer to doing well in search engines. SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. But SEO can also be the most profitable methods of driving leads because any leads you receive from SEO are free leads.

There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. They employ unethical techniques that are against search engine policies. The best results from SEO are rarely achieved overnight. Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. Website owners who unknowingly utilize black hat techniques of SEO are more vulnerable to changes in search engine algorithms and faced being banned.

Most hardcover books on the subject of SEO are best viewed as a vehicle to help the beginner understand the process of search engine optimization. This is because the principles behind SEO are not easy. They are very informative and most webmasters are involved in SEO and using it. White hat and black hat SEO are two opposing views of how to do search engine optimization. In a nutshell, SEO are methods that aim to improve the position or rank of a website in the listings produced by search engines. The benefits of SEO are almost unlimited.

Watch out for SEO Tools and software that is outdated and totally useless. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. SEO tools for press release optimization were also launched by PRWeb at the end of June called SEO Wizard. Search engine optimization is not easy, but with the right SEO tools, your website promotion task just got a lot easier. Blogs are one of the best SEO tools around and some like WordPress are free. Google Sitemaps’ are a powerful SEO tools which you can get free by visiting my website.

MSN has launched a suite of SEO tools to go with their Pay Per Click product Adcenter. There are many SEO tools available on the internet, some are better then others, and some are not. Header tags, proper Keyword density, proper text formatting fonts, start text key-phrase as whole phrases, alt image tag text, links pointing to your site and each page and your domain name itself are some things to pay attention too. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google.

Writing fresh content for SEO plays a large role in keeping visitors on a web site. Let’s talk unique web page content and SEO content strategy. Finding a good SEO content writer is easier than you think. Just run a Google search or checkout What is good SEO Content? It is unique, quality information that your visitors can use and is helpful to them. RSS feeds are an invaluable tool in the SEO content toolbox. If you scrape SEO content and end up scraping a couple spam pages, you may get noticed even more because someone is investigating the other spam pages.

The primary factor that will determine whether your SEO content is “good enough” is the content provided by competing websites. You need unique content that nobody has in order for it to pass duplicate content filters. That’s why it is important to get your content articles indexed before you submit them to the search engines. I think nowadays though search engine algorithms can trace back the content and see who published it first, so at least make sure you publish it to your website or blog before submitting it to article directories.

To strengthen the theme of your web site, you need keyword rich SEO content. SEO content writing tips content writer’s main aim is to create a new written piece which is original, simple, informative and also to the point. Write specific targeted SEO content for the independent pages. Unique SEO content remains king. Showing your visitors you can really write unique, compelling content, your traffic will grow very fast. Earlier it was just content writing but now it is widely known as SEO content writing. However there are some strict rules enforced on SEO content. Once you have visitors, your SEO content should be converting them into customers. With effective SEO content on your website, half of your search engine rank optimization work is done.

Ethical search engine optimization is a must or you will get banned. It’s not if, it’s when. Search engine optimization was and still is fascinating to me. Search Engine Optimization is a crucial part in a websites success. The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases. Hiring an ethical search engine optimization company to rank well in the natural results is essential to long term success.

Your white hat Search engine optimization (SEO) campaign will provide you with a long term increase in targeted traffic and qualified visitors to your Web Site. Visit my site often and add it to your favorites as I update you with the latest news and rumors in the search engine optimization industry everyday. The effects of bad search engine optimization are devastating and very depressing. Each website is unique in its own way and hence your (SEO) plans differ from website to website.

My site has some tips on how to perform search engine optimization (also know as SEO) on your website. I have a free, comprehensive guide to the practice of search engine optimization for those unfamiliar with the subject if you send me an email. There’s a lot of hype out there about search engine optimization (SEO) services. Some are good and some are bad. Read through Google’s terms of service as they have some information on their site about it.

Too often, visual design and SEO are perceived as a mutual sacrifice. Pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Pay-per-click cost money, but the clicks from SEO cost you nothing. SEO are considered as the main factors in enhancing the traffic of one’s website. Both, PPC and SEO are important. The truth is, the most rewarding part of SEO are often the slowest to reward. PR and SEO are based mostly on editorial credibility and relevance, not a direct payment for exposure.

SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. The main components of on-page SEO are optimization of the title tag, the headline tag, the body text and the Meta tags. Companies interested in SEO are occasionally not very happy with how their website looks. Programmers with an understanding of SEO are in high demand. As a matter of fact, sites with excellent Search Engine Optimization are making giant leaps in rankings and getting a major boost in free traffic with Google’s new update.

Great web usability and SEO are wasted if folks who visit your web can’t tell that you are worthy of their trust. Those who specialize in SEO are in the unique position of understanding the web in a way that no traditional marketing agency can hope to. White hat and black hat SEO are two opposing views of how to do search engine optimization so if you use one, choose with great care. The second most important aspect for high SEO is the headers. Use H1, H2, H3, H4 headers.

Many of the techniques that can be used for SEO are banned by the various search engines. The benefits of SEO are almost unlimited. Bad techniques of SEO are a strict ‘NO’ – Like same color text as the background and Doorway pages can get your website banned. The five forces of SEO are relevant Keywords, unique Content, clean Code, relevant Links and proper use of Technology. Designing for users and designing for SEO are not mutually exclusive goals. There will be compromise. White hat SEO are techniques that follow precisely the rules and guidelines provided by search engines stand a better chance of receiving traffic and higher rankings than black hat techniques.

For this reason it is important to try to stay updated as far as new SEO are concerned. The off-page elements of website promotion and SEO are just as important. The majority of issues with SEO is very basic and just takes time to be picked up on search engines. Web design and SEO are two very different disciplines, but a certain degree of collaboration is required. It’s easy to see why effective SEO are now very much in demand. Black hat SEO is techniques used to trick or manipulate search engines for higher rankings.

If done properly, the results of your SEO efforts are very impressive. Those who practice what some refer to as “ethical” and “correct” SEO are called White Hat SEO’s. The most important for SEO is to follow the rules and you won’t have anything to worry about.

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